A scale measuring a person's momentary positive affective state characterised by feelings of love, affection, and closeness toward others. Two versions were used by Cavanaugh, Bettman, and Luce (2015): a two-item version (items 1 and 2) used as a manipulation check prior to Study 2 with college students (n = 65), and a three-item version used prior to Study 4 (n = 147). The two-item version used a 9-point response scale (none = 0, more than ever = 8; alpha = .93), and the three-item version used a 7-point response scale (did not experience at all = 1, experienced very intensely = 7; alpha = .86). The scale was used to verify that love-induction manipulations (self-reflective writing and emotion-laden ads) successfully elevated state love relative to other positive emotion conditions. Items were drawn from the existing emotions literature without explicit attribution. The scale is from the same paper as the State Happiness Scale (id:619) and should be used alongside it when differentiating specific positive emotions in prosocial consumption research.
Cavanaugh, L. A., Bettman, J. R., & Luce, M. F. (2015). Feeling love and doing more for distant others: Specific positive emotions differentially affect prosocial consumption. Journal of Marketing Research, 52(5), 657–673.
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