Food Quality Scale

What it measures

Measures customer perceptions of food quality across presentation, variety, healthy options, and taste dimensions. Food quality is consistently the most important driver of restaurant satisfaction and return intention — above service quality and price in most research studies.

Representative items

• The food was attractively presented. (Presentation)
• The food looked appetising. (Presentation)
• The restaurant offered a diverse variety of food. (Variety)
• There were nutritious, healthy options available. (Healthy Options)
• The food tasted really good. (Taste)

Citation

Namkung, Y., & Jang, S. (2007). Does food quality really matter in restaurants? Its impact on customer satisfaction and behavioral intentions. Journal of Hospitality & Tourism Research, 31(3), 387–409.