Healthcare Seeking Likelihood

What it measures

The scale captures interest in pursuing further information and support for a health condition, adapted from shorter measures used earlier in the same research program. It's a natural fit for research on health messaging, fear appeals, and preventive health behavior.

Response format

10-point Likert (1=strongly disagree, 10=strongly agree)

Scale items

• How interested are you in knowing more about __________?
• How interested are you in attending a webinar about __________ and its treatments?
• How likely are you to seek healthcare support for __________?
• How likely are you to seek more information about __________ treatments?

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Achar, Agrawal, and Hsieh (2020) adapted this scale from shorter versions used in earlier studies within the same paper. It showed strong reliability (α = .92). Validity information wasn't provided.

Citation

Achar, C., Agrawal, N., & Hsieh, M. (2020). Fear of Detection and Efficacy of Prevention: Using Construal Level to Encourage Health Behaviors. Journal of Marketing Research, 57(3), 582-598.

Keywords