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Hedonic Consumption Pleasure

HCPIntense hedonic pleasure experienced in response to a consumption stimulus
5 items 2005 α .88 Free Nowlis, S. M., & Shiv, B.

What it measures

Five semantic differential items capture the peak end of hedonic pleasure—joy, delight, ecstasy, and gratification—experienced in response to a product or consumption event.

Citation

Nowlis, S. M., & Shiv, B. (2005). The influence of consumer distractions on the effectiveness of food-sampling programs. Journal of Marketing Research, 42(2), 157–168.

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