Perceived Fun

What it measures

Four semantic differential items assess how interesting, entertaining, fun, and enjoyable a person expects a specified activity to be.

Response format

7-point semantic differential

Scale items

• will not be interesting / will be interesting
• will not be entertaining / will be entertaining
• will not be fun / will be fun
• will not be enjoyable / will be enjoyable

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Original to Dabholkar (1994). Construct reliabilities .90 (touch screen) and .87 (verbal) in original study; alpha .84 in subsequent use. Companion to the Ease of Use (Semantic Differential) scale.

Recommended companion scales

Citation

Dabholkar, P. (1994). Incorporating choice into an attitudinal framework: Analyzing models of mental comparison processes. Journal of Consumer Research, 21(1), 100–118.

Keywords