The scale measures positive affect derived from perceiving oneself as having done something good, helpful, or caring, framed around self-perceived character rather than the specific altruistic act.
Likely 7-point Likert (exact anchors not stated in source)
Full scale items shown. Always cite the original source when using this scale in research.
Chang and Chu (2020) built this scale drawing ideas from Andreoni (1990) and Arora and Henderson (2007); used across two studies with adult participants in Taiwan. Reliability was excellent (α = .93–.94). Validity wasn't discussed. This is a companion to a related but distinct warm-glow measure on this site (Warm Glow from Being Altruistic), used in a different study within the same paper — that version places somewhat more emphasis on personal, positive self-feelings than this one does.
Chang, Chun-Tuan and Xing-Yu (Marcos) Chu (2020), "The Give and Take of Cause-related Marketing: Purchasing Cause-related Products Licenses Consumer Indulgence," Journal of the Academy of Marketing Science, 48 (2), 203-221.
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