This scale measures how morally appropriate a person believes it would be to keep feeling an emotion they have just experienced. Lin, Reich, and Kreps (2023) developed it for research on why people choose to sustain negative emotions after exposure to human suffering, using the version shown here in Study 1 and context-specific variations in later studies. The items are written generically so the stimulus can be inserted in the blank.
7-point bipolar (item-specific anchors, e.g., extremely inappropriate / extremely appropriate)
Full scale items shown. Always cite the original source when using this scale in research.
Alpha was .91 in Study 1 (Lin, Reich, and Kreps 2023, p. 548); variations used in the other studies all had alphas of .90 or above. Validity was not discussed. Each item has its own bipolar anchors, shown in brackets. The blank should name the stimulus that elicited the emotion (e.g., a news story or video). The scale appears to have been created by the authors.
Lin, Stephanie C., Taly Reich, and Tamar A. Kreps (2023), "Feeling Good or Feeling Right: Sustaining Negative Emotion After Exposure to Human Suffering," Journal of Marketing Research, 60 (3), 543-563.
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