Identification with Technology

What it measures

This scale measures the degree to which a person identifies as someone who values and keeps up with the latest technology, treating the pursuit of new technology as a favorite hobby. Smith et al. (2023) used it in Study 5 with data gathered from 275 men recruited from CloudResearch. The key phrases in items 1 to 3 were drawn from a scale by Leung, Paolacci, and Puntoni (2018).

Response format

7-point Likert (agreement)

Scale items

• I identify myself as someone who is tech-savvy.
• Having the latest technology is important to me.
• Acquiring the latest technology is one of my favorite hobbies.
• I am really into technology.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Alpha was .91 (Smith et al. 2023, p. 544); validity was not discussed. Key phrases in items 1-3 were drawn from a scale by Leung, Paolacci, and Puntoni (2018), representing a motivated adaptation rather than a verbatim reuse. Directions: "How much do you agree with the following statements about yourself." A companion identity scale from the same study, worded for a specific task/hobby rather than technology, is also in the database (see Identification with the Task).

Citation

Smith, Leah Warfield, Randall Lee Rose, Alex R. Zablah, Heath McCullough, and Mohammad "Mike" Saljoughian (2023), "Examining Post-Purchase Consumer Responses to Product Automation," Journal of the Academy of Marketing Science, 51 (3), 530-550.

Keywords