Inequitable Treatment by the Business

What it measures

A four-item scale measuring inequitable treatment by the business.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• The __________ treated me fairly. (r)
• I was not treated right by the __________.
• I felt that the __________ was taking advantage of me.
• I felt that the __________ behaved in an unfair way towards me.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Internal consistency (alpha = .92) was reported in the primary study. Convergent and discriminant validity evidence was provided by the original authors.

Citation

Oliver, Richard L. and John E. Swan (1989), “Consumer Perceptions of Interpersonal Equity and Satisfaction in Transactions: A Field Survey Approach,” Journal of Marketing, 53 (April), 21-35.

Keywords