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Inequitable Treatment by the Business

ITBTIn this scale using four, seven-point likert-type items
4 items 1989 α .92 Free Oliver, R. L., & Swan, J. E.

What it measures

A four-item scale measuring inequitable treatment by the business.

Citation

Oliver, Richard L. and John E. Swan (1989), “Consumer Perceptions of Interpersonal Equity and Satisfaction in Transactions: A Field Survey Approach,” Journal of Marketing, 53 (April), 21-35.

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