Purchase Happiness

What it measures

A three-item Likert-type scale designed to measure how much happiness a consumer believes a particular purchase has brought to his/her life.

Response format

7-point scale

Scale items

• When you think about this purchase, how happy does it make you?
• How much does this purchase contribute to your happiness in life?
• To what extent do you think the money spent on this purchase would have been better spent on something

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Internal consistency (alpha = .86) was reported in the primary study. Formal validity assessment was not reported by the original authors.

Citation

Nicolao, Leonardo, Julie R. Irwin, and Joseph K. Goodman (2009), "Happiness for Sale: Do Experiential Purchases Make Consumers Happier than Material Purchases?," Journal of Consumer Research, 36 (2), 188-98.

Keywords