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Purchase Happiness

PHHow much happiness a consumer believes a particular purchase has brought to his/her life
3 items 2009 α .86 Free Nicolao, L. J., & Goodman, J. K.

What it measures

A three-item Likert-type scale designed to measure how much happiness a consumer believes a particular purchase has brought to his/her life.

Citation

Nicolao, Leonardo, Julie R. Irwin, and Joseph K. Goodman (2009), "Happiness for Sale: Do Experiential Purchases Make Consumers Happier than Material Purchases?," Journal of Consumer Research, 36 (2), 188-98.

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