Satisfaction with Company

What it measures

A four-item Likert-type scale designed to measure a person's overall satisfaction with an organization or business and would suggest it to others.

Response format

5-point scale

Scale items

• I would recommend __________ to my colleagues or friends.
• I am pleased to be associated with __________.
• I have an affinity with __________.
• Please indicate your overall satisfaction with __________.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Internal consistency (alpha = .85) was reported in the primary study. Formal validity assessment was not reported by the original authors.

Citation

Chun, Rosa and Gary Davies (2006), “The Influence of Corporate Character on Customers and Employees: Exploring Similarities and Differences,” Journal of the Academy of Marketing Science, 34 (2), 138-146.

Keywords