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Satisfaction with Company

SWCA person's overall satisfaction with an organization or business and would suggest it to others
4 items 2006 α .85 Free Chun, R., & Davies, G.

What it measures

A four-item Likert-type scale designed to measure a person's overall satisfaction with an organization or business and would suggest it to others.

Citation

Chun, Rosa and Gary Davies (2006), “The Influence of Corporate Character on Customers and Employees: Exploring Similarities and Differences,” Journal of the Academy of Marketing Science, 34 (2), 138-146.

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