PSYCHOMETRICSCALES.COM

Relational Benefits (Social)

RBRelational Benefits (Social)
4 items 2009 α .94 Free GrĂ©goire, Y. T., & Legoux, R.

What it measures

A four-item scale measuring relational benefits.

Citation

Grégoire, Yany, Thomas M. Tripp, and Renaud Legoux (2009), "When Customer Love Turns into Lasting Hate: The Effects of Relationship Strength and Time on Customer Revenge and Avoidance," Journal of Marketing, 73 (6), 18- 32.

View & search this scale interactively →

Free access to 2023+ psychometric scales at PsychScales