Relationship Investment (Marketer's Effort)

What it measures

A three-item likert scale designed to measure the degree to which a customer believes that the seller is devoting substantial time and energy to building their business relationship.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• worked hard to strengthen our relationship.
• made significant investments in building a relationship with me.
• devoted time and effort to our relationship.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Internal consistency (alpha = .89) was reported in the primary study. Factor analytic procedures were used to support the scale's structural validity.

Citation

Palmatier, Robert W., Cheryl Burke Jarvis, Jennifer R. Bechkoff, and Frank R. Kardes (2009), "The Role of Customer Gratitude in Relationship Marketing," Journal of Marketing, 73 (5), 1-18.

Keywords