A three-item likert scale designed to measure the degree to which a customer believes that the seller is devoting substantial time and energy to building their business relationship.
Palmatier, Robert W., Cheryl Burke Jarvis, Jennifer R. Bechkoff, and Frank R. Kardes (2009), "The Role of Customer Gratitude in Relationship Marketing," Journal of Marketing, 73 (5), 1-18.
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