Innovation Adoption Cost Barrier Scale

What it measures

Measures the extent to which financial cost and affordability concerns serve as a consumer's reasons for not installing a specific energy-saving or innovative product. The scale captures the degree to which the respondent perceives the initial purchase and installation cost as a personal barrier to adoption.

Representative items

• Because I do not have the money to install __________.
• Because the initial cost of installing __________ would be too high for me.

Citation

Claudy, M.C., Garcia, R., & O'Driscoll, A. (2015). Consumer resistance to innovation: A behavioral reasoning perspective. Journal of the Academy of Marketing Science, 43(4), 528-544.