Measures the extent to which financial cost and affordability concerns serve as a consumer's reasons for not installing a specific energy-saving or innovative product. The scale captures the degree to which the respondent perceives the initial purchase and installation cost as a personal barrier to adoption.
Full scale items shown. Always cite the original source when using this scale in research.
Used by Claudy, Garcia & O'Driscoll (2015) in Study 1, where data were collected from 254 homeowners in Ireland regarding micro wind turbines. Developed from concepts in Westaby (2005) and Westaby, Probst & Lee (2010) behavioral reasoning theory. Construct reliability = .89; AVE = .74, supporting convergent validity. Discriminant validity also supported. Items use a blank ('__________') to be filled with the generic product name. The scale stem was not provided in the article but likely asked why respondents would not purchase the product. Items could be adapted for other energy-saving products or innovative technologies installed in residential or vehicular contexts. Validated as one of a three-scale battery alongside the Financial Reasons for Installation (ID 661) and Independence Reasons for Installation (ID 662) scales from the same paper. Reliability reported as composite reliability (CR/ω) rather than Cronbach's α; the value entered in the alpha field reflects CR. CR and omega are computed from the same formula using CFA factor loadings and are treated as equivalent here. Source: Claudy, Garcia & O'Driscoll (2015), Table 3.
Claudy, M.C., Garcia, R., & O'Driscoll, A. (2015). Consumer resistance to innovation: A behavioral reasoning perspective. Journal of the Academy of Marketing Science, 43(4), 528-544.
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