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Internet Usage Skill (Navigational Challenge)

INTNAVPerceived degree to which internet navigation challenges one's skills
4 items 2004 α .85 Free Mathwick, C., & Rigdon, E.

What it measures

Four items measure the extent to which a person finds a web navigation task challenging and stretching relative to their abilities—a component of flow experience in online searching.

Citation

Mathwick, C., & Rigdon, E. (2004). Play, flow, and the online search experience. Journal of Consumer Research, 31(2), 324–332.

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