Internet Usage Skill (Navigational Challenge)

What it measures

Four items measure the extent to which a person finds a web navigation task challenging and stretching relative to their abilities—a component of flow experience in online searching.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• Using the Web in this way challenges me.
• Using the Web in this way pushed me to perform to the best of my ability.
• Using the Web in this way provides a good test of my skills.
• I found that using the Web in this way stretched my capabilities to my limits.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Modified from Novak, Hoffman, and Yung (2000). Alpha .85. Referred to as 'navigational challenge' in the original article. This scale measures how much the web task challenges skill level — a different construct from internet search skill.

Recommended companion scales

Citation

Mathwick, C., & Rigdon, E. (2004). Play, flow, and the online search experience. Journal of Consumer Research, 31(2), 324–332.

Keywords