Four items assess how involved, drawn in, and immersed a person felt while experiencing a virtual reality environment, with an additional item capturing enjoyment. Three items were adapted from a presence questionnaire and one from an interactive advertising study. Used across three studies examining narrative structure in 360-degree video advertising.
Feng, Y., Xie, Q., & Lou, C. (2019). The key to 360-degree video advertising: An examination of the degree of narrative structure. Journal of Advertising, 48(2), 137–152.
Free access to 2023+ psychometric scales at PsychScales