This scale measures how strongly a virtual reality experience stimulated a person's senses and let them do what they would have done in a real setting. Harz, Hohenberg, and Homburg (2022) used it in a lab study of a VR store walkthrough as part of a prelaunch sales-forecasting method.
7-point Likert-type scale (verbal anchors not stated)
Full scale items shown. Always cite the original source when using this scale in research.
Composite reliability was acceptable (CR = .86; Harz, Hohenberg, and Homburg 2022, p. 171) among 210 lab participants. A confirmatory factor analysis supported the scale's discriminant validity from twelve other measures in the study (AVE = .68). The scale was applied to a virtual store but appears adaptable, with minor rewording, to other places (e.g., museum, zoo, bank); the authors caution that more extensive rewording warrants re-testing the modified scale.
Harz, Nathalie, Sebastian Hohenberg, and Christian Homburg (2022), "Virtual Reality in New Product Development: Insights from Prelaunch Sales Forecasting for Durables," Journal of Marketing, 86 (3), 157-179.
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