Virtual Reality Sensory Immersion

Name: Virtual Reality Sensory Immersion
Creator: Harz, N., Hohenberg, S., & Homburg, C.
Published: 2022
License: https://psychometricscales.com/methodology.html

Perceived Sensory Immersion in a Virtual Reality Experience

3 items 2022 α 0.86 (composite reliability) Free Harz, N., Hohenberg, S., & Homburg, C.

What it measures

This scale measures how strongly a virtual reality experience stimulated a person's senses and let them do what they would have done in a real setting. Harz, Hohenberg, and Homburg (2022) used it in a lab study of a VR store walkthrough as part of a prelaunch sales-forecasting method.

Representative items

The simulation immersed my senses.
The simulation activates the same senses as a real ___ visit.

Citation

Harz, Nathalie, Sebastian Hohenberg, and Christian Homburg (2022), "Virtual Reality in New Product Development: Insights from Prelaunch Sales Forecasting for Durables," Journal of Marketing, 86 (3), 157-179.

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