Virtual Reality Presence Perception

Name: Virtual Reality Presence Perception
Creator: Harz, N., Hohenberg, S., & Homburg, C.
Published: 2022
License: https://psychometricscales.com/methodology.html

Perceived Sense of Reality and Presence in a Virtual Reality Experience

3 items 2022 α 0.93 (composite reliability) Free Harz, N., Hohenberg, S., & Homburg, C.

What it measures

This scale measures how real a virtual reality experience felt to the person having it, capturing the sense of actually being present in the simulated setting. Harz, Hohenberg, and Homburg (2022) used it as the companion to their sensory-immersion measure in a VR prelaunch study.

Representative items

I felt like I'd just been to a real ___.
I forgot my actual surroundings during the simulation.

Citation

Harz, Nathalie, Sebastian Hohenberg, and Christian Homburg (2022), "Virtual Reality in New Product Development: Insights from Prelaunch Sales Forecasting for Durables," Journal of Marketing, 86 (3), 157-179.

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