Three items measure a person's self-assessed skill in using the web, including knowledge of good search techniques and ability to find sought information efficiently.
7-point Likert (1=strongly disagree, 7=strongly agree)
Full scale items shown. Always cite the original source when using this scale in research.
Subset of items from Novak, Hoffman, and Yung (2000). Alpha .93. Companion scale measuring internet usage time (as a measure of heavy web use) also available.
Mathwick, C., & Rigdon, E. (2004). Play, flow, and the online search experience. Journal of Consumer Research, 31(2), 324–332.
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