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Technology Readiness Index

TRITechnology readiness refers to people's propensity to embrace and use technologies for accomplishing goals in home life and at work — an overall state of mind resulting from a gestalt of mental enablers and inhibitors that collectively determine a person's predisposition to use technologies. Comprises two positive dimensions (Optimism, Innovativeness) and two negative/inhibiting dimensions (Discomfort, Insecurity).

36 items 2000 α 0.74–0.81 Free Parasuraman, A.

What it measures

The TRI is the dominant measure of technology readiness in services marketing research. Validated with mail and online surveys of 1,200 college students and young professionals, and a national telephone survey of 1,000. Reliability: Optimism 0.81, Innovativeness 0.80, Discomfort 0.75, Insecurity 0.74. Subscale scores vary predictably across technology ownership groups (current owners vs intending buyers vs non-users). Widely used as a moderator of technology adoption, e-service quality perceptions, and online consumer behaviour. Note: the TRI is copyrighted by Rockbridge Associates and Parasuraman — its use requires written permission.

Representative items

Technology gives people more control over their daily lives. (OPT)
Other people come to you for advice on new technologies. (INN)
Technical support lines are not helpful because they don't explain things in terms you understand. (DIS)
You do not consider it safe giving out a credit card number over a computer. (INS)
You enjoy the challenge of figuring out high-tech gadgets. (INN)

Citation

Parasuraman, A. (2000). Technology Readiness Index (TRI): A multiple-item scale to measure readiness to embrace new technologies. Journal of Service Research, 2(4), 307–320.

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