This scale captures how fast-paced and energetic a person perceives a piece of music to be. Hamby and Russell (2022) used it to characterize background music in TikTok videos as part of a study of young consumers' ambivalent responses to risky products.
7-point bipolar scale
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The scale was reliable (α = .94; Hamby and Russell 2022, p. 850) among 383 Prolific participants under 25 who were active TikTok users. Validity was not separately discussed. Instructions asked participants to recall the music from a video before rating it; wording should be adjusted for other music-exposure contexts.
Hamby, Anne and Cristel Russell (2022), "How Does Ambivalence Affect Young Consumers' Response to Risky Products?" Journal of the Academy of Marketing Science, 50 (4), 841-863.
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