The scale assesses how positive a customer felt while shopping, used by Ahlbom, Roggeveen, Grewal, and Nordfält (2023) across several studies in a three-item and a five-item version. Three of the words were consistent across studies and overlap with an existing atmospherics measure by Babin and Attaway (2000); the source of the remaining items in the five-item version was not confirmed, though the authors speculated they may echo a well-known general measure of positive and negative affect.
7-point Likert; anchors appear to be do not agree at all (1) to completely agree (7) in the main studies, and strongly disagree (1) to strongly agree (7) in the web-appendix studies
Full scale items shown. Always cite the original source when using this scale in research.
Reliability varied noticeably across administrations: α = .78 in Study 3, α = .94 and α = .91 in the two parts of Study 4, α = .74 in a lab study (Web Appendix H), and α = .86 in a field study (Web Appendix I) (Ahlbom et al. 2023). The authors themselves flagged the wide range as a concern, speculating it may relate to translation, since at least one study's instrument was prepared in English and translated into Swedish (p. 997). Validity was not discussed. Given the below-threshold values in some administrations, treat this scale's reliability as context-dependent.
Ahlbom, Carl-Philip, Anne L. Roggeveen, Dhruv Grewal, and Jens Nordfält (2023), "Understanding How Music Influences Shopping on Weekdays and Weekends," Journal of Marketing Research, 60 (5), 987–1007.
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