Energetic Activation

What it measures

Four items measure how alive, spirited, and energised a person currently feels. Izadi, Rudd, and Patrick (2019) adapted the scale from Ryan and Frederick's (1997) seven-item subjective vitality measure, selecting items that best captured an energised affective state.

Response format

7-point (1=not at all true, 7=very true)

Scale items

• I feel so alive that I just want to burst.
• I have energy and spirit.
• I feel alive and vital.
• I do not feel energetic. (r)

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

The alpha for Study 2 was notably lower (.74) than Study 1 (.87), suggesting some context sensitivity. Item 4 is reverse-scored. The original subjective vitality scale by Ryan and Frederick (1997) contained seven items.

Citation

Izadi, A., Rudd, M., & Patrick, V. M. (2019). The way the wind blows: Direction of airflow energizes consumers and fuels creative engagement. Journal of Retailing, 95(4), 143–157.

Keywords