Narcissism (Trait)

What it measures

The field's standard measure of narcissism as a stable personality trait: sixteen forced-choice pairs weighing self-focus and need for admiration against more modest alternatives.

Response Format

Forced-choice (respondent selects one of two paired statements per item; not a rating scale)

Representative items

• I know that I am good because everybody keeps telling me so / When people compliment me I sometimes get embarrassed
• I like to be the center of attention / I prefer to blend in with the crowd
• I think I am a special person / I am no better or nor worse than most people
• I like having authority over people / I don’t mind following orders
• I find it easy to manipulate people / I don’t like it when I find myself manipulating people

Citation

You, Y., Yang, X., Wang, L., & Deng, X. (2020). When and Why Saying ‘Thank You’ Is Better Than Saying ‘Sorry’ in Redressing Service Failures: The Role of Self-Esteem. Journal of Marketing, 84(2), 133–150.

Keywords