Personal Mastery

What it measures

A well-known measure of general self-efficacy — confidence in one's own ability to achieve what one sets out to do — across four items.

Response Format

7-point Likert (1=strongly disagree, 7=strongly agree)

Representative items

• I can do just about anything I really set my mind to.
• When I really want to do something, I can find a way to succeed at it.
• Whether or not I am able to get what I want is in my own hands.
• What happens to me in the future mostly depends on me.

Citation

Su, L., Monga, A.B., & Jiang, Y. (2021). How Life-Role Transitions Shape Consumer Responses to Brand Extensions. Journal of Marketing Research, 58(3), 579–594.

Keywords