Hope (State)

What it measures

Adapted from a broader trait measure, this version asks about confidence in pursuing one's goals right now, in this moment, rather than as a general disposition.

Response Format

8-point Likert (adapted from the trait Hope Scale; 1=definitely false, 8=definitely true)

Representative items

• At the present time, I am energetically pursuing my goals.
• Right now, I see myself as being pretty successful.
• At this time, I am meeting the goals that I have set for myself.
• If I should find myself in a jam, I could think of many ways to get out of it.
• There are lots of ways around any problem that I am facing now.

Citation

Chang, C. (2020). How Branded Videos Can Inspire Consumers and Benefit Brands: Implications for Consumers’ Subjective Well-Being. Journal of Advertising, 49(5), 613–632.

Keywords