Reward Seeking

What it measures

A momentary pull toward something stimulating or rewarding, captured across three items.

Response Format

7-point Likert (1=strongly disagree, 7=strongly agree)

Representative items

• I feel motivated to seek out something rewarding right now.
• I want to feel stimulated right now.
• I desire a satisfying experience right now.

Citation

Shaddy, F., & Lee, L. (2020). Price Promotions Cause Impatience. Journal of Marketing Research, 57(1), 118–133.

Keywords