Reward Seeking

What it measures

The scale measures a person's general tendency to seek out rewards, relevant to research on incentive-driven behavior and motivation.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• I feel motivated to seek out something rewarding right now.
• I want to feel stimulated right now.
• I desire a satisfying experience right now.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Source not stated by Shaddy and Lee (2020), who appear to have created the scale themselves; used with MTurk participants. Reliability was strong (α = .93). Validity wasn't separately assessed.

Citation

Shaddy, F., & Lee, L. (2020). Price Promotions Cause Impatience. Journal of Marketing Research, 57(1), 118–133.

Keywords