Self-focus

What it measures

In a given moment, is attention centred on one's own needs, or on others? Four items capture that momentary shift.

Response Format

7-point Likert (1=strongly disagree, 7=strongly agree)

Representative items

• My needs are the center of my focus.
• At this moment, I am more focused on myself.
• Other people's needs are the center of my focus.
• At this moment, I am more focused on other people.

Citation

Santana, S., & Morwitz, V.G. (2021). The Role of Gender in Pay-What-You-Want Contexts. Journal of Marketing Research, 58(2), 265–281.

Keywords