Need to Connect to the Past

Importance a Person Places on Feeling Connected to Past Times
3 items 2022 α 0.88 (Study 1a) Free Eichinger, I., Schreier, M., & van Osselaer, S. M. J.

What it measures

This scale measures how important it is to a person to feel, at least metaphorically, connected to the past. Eichinger, Schreier, and van Osselaer (2022) used it in Study 1a, with 223 students at a European university, in research on how products can make consumers feel grounded through connections to place, people, and past.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Alpha was .88 in Study 1a (Eichinger, Schreier, and van Osselaer 2022, web appendix, p. 24); validity was not discussed. The source of the scale was not stated and it appears to have been created by the authors.

Citation

Eichinger, Isabel, Martin Schreier, and Stijn M. J. van Osselaer (2022), "Connecting to Place, People, and Past: How Products Make Us Feel Grounded," Journal of Marketing, 86 (4), 1-16.

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Keywords

#connectiontothepast#groundedness#nostalgia#heritage#tradition#productmeaning

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