This scale measures how entertaining, enjoyable, and appealing a specific feature made an online shopping experience. Yang and colleagues (2023) used it across two studies of virtual fitting rooms, extending a shopping-enjoyment measure from earlier work by two of the same authors.
7-point scale (strongly disagree (1) to strongly agree (7)); stem: "The ___ made the online shopping more . . ."
Yang, Shuai, Guiyang Xiong, Huifang Mao, and Minghui Ma (2023), "Virtual Fitting Room Effect: Moderating Role of Body Mass Index," Journal of Marketing Research, 60 (6), 1221-1241.
Free access to 2188+ psychometric scales at PsychScales