This scale measures how much a shopper perceives a store as offering an exclusive, exciting, and out-of-the-ordinary experience rather than a routine one. Henkel and Toporowski (2023) used a short three-item version in two early studies and a fuller nine-item version, covering atmosphere, uniqueness, and staff attentiveness, in three later studies of pop-up retail.
7-point Likert scale (verbal anchors not stated)
Full scale items shown. Always cite the original source when using this scale in research.
The nine-item version used in Studies 3-5 was reliable (α = .91-.92; Henkel and Toporowski 2023, p. 1301). The shorter three-item version (items 1-3 below) was reliable in Study 2 (α = .80) but fell just under .80 in Study 1 (α = .76). Validity was not separately discussed. Item wording was developed by drawing on prior measures of extraordinary retail experience (Jahn et al. 2018) and pop-up brand experience (Klein et al. 2016).
Henkel, Laura and Waldemar Toporowski (2023), "Once They've Been There, They Like to Share: Capitalizing on Ephemerality and Need for Uniqueness to Drive Word of Mouth for Brands with Pop-up Stores," Journal of the Academy of Marketing Science, 51 (6), 1284-1304.
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