Perceived Femininity Traits

PFTStereotypically Feminine Trait Attribution
3 items 2016 α 0.80 Free Brough, A.R., Wilkie, J.E.B., Ma, J., Isaac, M.S., & Gal, D.

What it measures

A three-item scale assessing the degree to which traits stereotypically associated with femininity (sensitivity, gentleness, femininity) are perceived in a target person. Designed to measure how others are perceived, not for self-description. Companion masculinity scale also exists. Used to explore gender-stereotype congruence in sustainable consumption research.

Response format

5-point unipolar (1 = Not at all, 5 = Perfectly)

Scale items

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Not intended to measure a person's own gender identity. Items preceded by stem: 'Please indicate the extent to which you feel each word below describes [person].' Factor structure confirmed via EFA and CFA alongside companion masculinity scale; discriminant validity supported by low interfactor correlation. Caution advised regarding cultural and temporal external validity.

Recommended companion scales

Perceived Masculinity TraitsGreen Consumption Values

Citation

Brough, A.R., Wilkie, J.E.B., Ma, J., Isaac, M.S., & Gal, D. (2016). Is eco-friendly unmanly? The green-feminine stereotype and its effect on sustainable consumption. Journal of Consumer Research, 43(4), 567–582.

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Keywords

#femininity#genderstereotypes#traitperception#greenconsumption#masculinity#sustainability
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