A three-item scale assessing the degree to which traits stereotypically associated with femininity (sensitivity, gentleness, femininity) are perceived in a target person. Designed to measure how others are perceived, not for self-description. Companion masculinity scale also exists. Used to explore gender-stereotype congruence in sustainable consumption research.
Brough, A.R., Wilkie, J.E.B., Ma, J., Isaac, M.S., & Gal, D. (2016). Is eco-friendly unmanly? The green-feminine stereotype and its effect on sustainable consumption. Journal of Consumer Research, 43(4), 567–582.
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