Assesses whether a person views recycling as a positive, favorable, desirable, and necessary behaviour, versus viewing it as negative, unfavorable, undesirable, and unnecessary. Administered to participants after exposure to a gain- or loss-framed environmental advertisement.
7-point bipolar semantic differential
Full scale items shown. Always cite the original source when using this scale in research.
Used in Study 3 (n = 150) of Baek and Yoon (2017). Participants indicated their attitude toward recycling after viewing a gain- or loss-framed ad. No instructions were explicitly reported beyond directing participants to indicate 'their attitude toward recycling.' High alpha (.95) supports strong internal consistency.
Baek, T.H., & Yoon, S. (2017). Guilt and shame: Environmental message framing effects. Journal of Advertising, 46(3), 440–453.
Free access to 2455+ psychometric scales at PsychScales