A four-item semantic differential scale assessing how fair, trustworthy, honest, and legitimate a respondent perceives a particular company policy or action to be. Developed for use in a scenario where a bank unexpectedly charged a fee and justified it on policy grounds.
Jung, K., Garbarino, E., Briley, D.A., & Wynhausen, J. (2017). Blue and red voices: Effects of political ideology on consumers' complaining and disputing behavior. Journal of Consumer Research, 44(3), 477–499.
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