Place Patronage Switching Intention Scale

What it measures

Three items measure the probability that a consumer intends to defect from their current regularly visited place of service or leisure (such as a bar, club, or similar establishment) in favour of a different one. The scale captures active switching intent as distinct from general satisfaction or loyalty, focusing specifically on the transition between places of patronage. One item is reverse-scored to assess strong commitment to staying with the current place.

Scale items

• I am likely to switch and regularly visit another _____.
• I might be convinced to regularly visit another _____ under the right conditions.
• There is no chance that I will switch and regularly visit a different _____ in the near future. (r)

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Items were inspired by Bansal, Taylor, and St. James's (2005) switching behaviour framework, though the exact items differ. The scale was applied in bar and club contexts by Brocato, Baker, and Voorhees (2015), but the item wording is sufficiently generic to transfer to a range of regularly visited retail or leisure places (e.g., gyms, coffee shops, salons). A blank should be filled with the name of the focal type of place (e.g., 'bar', 'gym', 'coffee shop'). Item 3 is reverse-scored and measures commitment to not switching. AVE of .67 is modestly below the .70 standard but above the .50 minimum, suggesting adequate though not optimal convergent validity.

Citation

Brocato, E. D., Baker, J., & Voorhees, C. M. (2015). Creating consumer attachment to retail service firms through sense of place. Journal of the Academy of Marketing Science, 43(2), 200-220.

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