Store Image Scale

What it measures

Measures the overall image consumers hold of a retail store across nine attribute dimensions. Store image is a holistic cognitive-affective construct shaping store choice, in-store behaviour, and loyalty. Lindquist's multidimensional model is foundational to retail image research, validated across store formats worldwide.

Representative items

• This store carries a wide selection of merchandise. (Merchandise)
• The salespeople are helpful and friendly. (Service)
• This store is conveniently located. (Convenience)
• This store has an attractive and inviting atmosphere. (Atmosphere)
• I feel comfortable shopping in this store. (Atmosphere)

Citation

Lindquist, J.D. (1974). Meaning of image. Journal of Retailing, 50(4), 29–38.