Prestigiousness of the Object

What it measures

The scale measures how prestigious, distinguished, and high-status an object is perceived to be, using four semantic-differential item pairs. Applicable to products as well as events or experiences more broadly, it was developed to test how psychological or spatial distance from a brand influences perceptions of the value it creates.

Response format

10-point semantic differential

Scale items

• not at all distinguished / very distinguished
• not at all prestigious / very prestigious
• not at all superior / very superior
• low status / high status

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Source not stated by Chu, Chang, and Lee (2021), who used the scale across a study and two pretests. Reliability was strong (α = .88–.92). Exploratory factor analyses were conducted, providing some validity evidence. The authors note the items likely generalize beyond products to other things like events.

Citation

Chu, X., Chang, C., & Lee, A.Y. (2021). Values Created from Far and Near: Influence of Spatial Distance on Brand Evaluation. Journal of Marketing, 85(6), 162–175.

Keywords