Prestigiousness of the Object

What it measures

Distinguished, prestigious — four items on a ten-point scale rate how much status an object seems to carry.

Response Format

10-point semantic differential

Representative items

• not at all distinguished / very distinguished
• not at all prestigious / very prestigious
• not at all superior / very superior
• low status / high status

Citation

Chu, X., Chang, C., & Lee, A.Y. (2021). Values Created from Far and Near: Influence of Spatial Distance on Brand Evaluation. Journal of Marketing, 85(6), 162–175.

Keywords