Competence of the Object

Name: Competence of the Object
Creator: Melzner, J., & Raghubir, P.
Published: 2023
License: https://psychometricscales.com/methodology.html

Perceived Efficiency, Reliability, and Responsibility of an Object

4 items 2023 α 0.81 to 0.93 across four studies Free Melzner, J., & Raghubir, P.

What it measures

This scale measures how efficient, reliable, responsible, and dependable an object is perceived to be. Melzner and Raghubir (2023) used it across four studies on how the sound quality of audio logos shapes brand personality perceptions.

Scale items

Efficient
Reliable
Responsible
Dependable

Citation

Melzner, Johann and Priya Raghubir (2023), "The Sound of Music: The Effect of Timbral Sound Quality in Audio Logos on Brand Personality Perception," Journal of Marketing Research, 60 (5), 932-949.

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