Competence of the Brand Owner(s)

Name: Competence of the Brand Owner(s)
Creator: Khamitov, M., & Puzakova, M.
Published: 2022
License: https://psychometricscales.com/methodology.html

Perceived Competence and Capability of a Brand's Owner(s)

4 items 2022 α 0.92 Free Khamitov, M., & Puzakova, M.

What it measures

This scale measures how competent and capable a brand's owner(s) are perceived to be. Khamitov and Puzakova (2022) used it in a study on how possessive brand naming affects inferred control and brand preference.

Scale items

Competent?
Capable?
Confident?
Self-assured?

Citation

Khamitov, Mansur and Marina Puzakova (2022), "Possessive Brand Names in Brand Preferences and Choice: The Role of Inferred Control," Journal of the Academy of Marketing Science, 50 (5), 1032-1051.

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