Product Display (Interspatial)

What it measures

The scale measures how products are perceived to be arranged in physical or virtual space, capturing spatial display characteristics relevant to retail and shelf design.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• When viewing the ad, I saw no space between the _____ cans.
• When viewing the ad, there was no space between the _____ cans.
• The cans of the _____ were touching each other.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Source not stated by Zhang et al. (2021), who appear to have created the scale themselves; used across five studies. Reliability was excellent (α = .93–.98). It was used as a manipulation check in each study, offering indirect support for validity. Note: item phrasing varied slightly across studies.

Citation

Zhang, Y., Kwak, H., Puzakova, M., & Taylor, C.R. (2021). Space Between Products on Display: The Impact of Interspace on Consumer Estimation of Product Size. Journal of the Academy of Marketing Science, 49(6), 1109–1131.

Keywords