Product Display (Interspatial)

What it measures

A niche perceptual check — whether products shown packed together in an ad appear to have any visible gap between them, across three items.

Response Format

7-point Likert (1=strongly disagree, 7=strongly agree)

Representative items

• When viewing the ad, I saw no space between the _____ cans.
• When viewing the ad, there was no space between the _____ cans.
• The cans of the _____ were touching each other.

Citation

Zhang, Y., Kwak, H., Puzakova, M., & Taylor, C.R. (2021). Space Between Products on Display: The Impact of Interspace on Consumer Estimation of Product Size. Journal of the Academy of Marketing Science, 49(6), 1109–1131.

Keywords