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Product Necessity-Luxury Classification

PNLCPerceived positioning of a product as a luxury versus a necessity for most people
6 items 1982 α CR = 0.99 Free Bearden, W. O., & Etzel, M. J.

What it measures

Six items classify a product on a necessity-to-luxury continuum based on perceptions of how the majority of people regard it. Items 4–6 are reverse-scored luxury anchors.

Citation

Bearden, W. O., & Etzel, M. J. (1982). Reference group influence on product and brand purchase decision. Journal of Consumer Research, 9(2), 183–194.

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