Utilitarian Attitude Toward Product/Brand

UAPBUtilitarian component of attitude toward a product or brand

5 items 2003 α .95 Free Voss, K. E., Spangenberg, E. R., & Grohmann, B.

What it measures

Five bipolar adjective pairs assess the utilitarian component of product or brand attitude—capturing perceived effectiveness, helpfulness, functionality, necessity, and practicality.

Citation

Voss, K. E., Spangenberg, E. R., & Grohmann, B. (2003). Measuring the hedonic and utilitarian dimensions of consumer attitude. Journal of Marketing Research, 40(3), 310–320.

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