A five-item semantic differential scale measuring the utilitarian component of consumer attitude toward a product or brand — the functional, performance-oriented dimension reflecting beliefs about a product's effectiveness, helpfulness, and practical necessity. Items assess whether a product or brand is perceived as effective, helpful, functional, necessary, and practical. Developed in tandem with the hedonic attitude scale, it allows researchers to independently assess the functional basis of consumer attitudes alongside their experiential counterpart.
Voss, Kevin E., Eric R. Spangenberg, and Bianca Grohmann (2003). Measuring the hedonic and utilitarian dimensions of consumer attitude. Journal of the Academy of Marketing Science, 31(3), 310–320.
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