Product Healthiness Attitude

What it measures

Three unipolar items assess a person's perception of how healthy and appropriate a food product is to consume. Applied in a pretest using chocolate bar brands.

Response format

7-point unipolar Likert (1=not at all, 7=extremely)

Scale items

• healthy
• prudent
• wise

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Appears original to Shiv and Nowlis (2004); used in pretest (n=31) before Experiment 2. Alpha .97. Description states three items; only two were cleanly extracted—verify third item against the original article. Applied to food products; suitability for non-food contexts is unconfirmed.

Citation

Shiv, B., & Nowlis, S. M. (2004). The effect of distractions while tasting a food sample: The interplay of informational and affective components in subsequent choice. Journal of Consumer Research, 31(3), 599–608.

Keywords