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Product Healthiness Attitude

PHAPerceived health appropriateness of a food product
3 items 2004 α .97 Free Shiv, B., & Nowlis, S. M.

What it measures

Three unipolar items assess a person's perception of how healthy and appropriate a food product is to consume. Applied in a pretest using chocolate bar brands.

Citation

Shiv, B., & Nowlis, S. M. (2004). The effect of distractions while tasting a food sample: The interplay of informational and affective components in subsequent choice. Journal of Consumer Research, 31(3), 599–608.

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