The scale assesses how typical or expected a simultaneous change in a product's price and volume is perceived to be, relevant to research on shrinkflation and pricing transparency.
7-point Likert (1=strongly disagree, 7=strongly agree)
Full scale items shown. Always cite the original source when using this scale in research.
Yao, Oppewal, and Wang (2020), who refer to the construct as perception of novelty, borrowed two of three items from a scale by Kim and Kramer (2006); used with US MTurk participants. Reliability was strong (α = .91). Validity wasn't separately assessed.
Yao, J., Oppewal, H., & Wang, D. (2020). Cheaper and Smaller or More Expensive and Larger: How Consumers Respond to Unit Price Increase Tactics that Simultaneously Change Product Price and Package Size. Journal of the Academy of Marketing Science, 48(6), 1075–1094.
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