Product Purchase Savings

What it measures

A felt sense of having come out ahead financially, measured across three items about savings and freed-up resources.

Response Format

7-point Likert (1=strongly disagree, 7=strongly agree)

Representative items

• I have saved a lot of money.
• I have more resources at hand.
• my resources are sufficient.

Citation

Zhang, K., Cai, F., & Shi, Z. (2021). Do Promotions Make Consumers More Generous? The Impact of Price Promotions on Consumers’ Donation Behavior. Journal of Marketing, 85(3), 240–255.

Keywords