Product Purchase Savings

What it measures

The scale measures perceived savings from a purchase, relevant to research on pricing, discounts, and value perception.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• I have saved a lot of money.
• I have more resources at hand.
• my resources are sufficient.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Source not stated by Zhang, Cai, and Shi (2021), who appear to have created the scale themselves; used across three studies. Reliability ranged from acceptable to good (α = .79–.89). Validity wasn't separately assessed.

Citation

Zhang, K., Cai, F., & Shi, Z. (2021). Do Promotions Make Consumers More Generous? The Impact of Price Promotions on Consumers’ Donation Behavior. Journal of Marketing, 85(3), 240–255.

Keywords