Regret (Anticipated Inaction to the Sale)

What it measures

The fear of missing out on a deal, quantified — four items measure anticipated regret over letting a promotion pass unacted-on.

Response Format

7-point Likert (1=strongly disagree, 7=strongly agree)

Representative items

• If I don’t act now, I will miss out on a good sale.
• If I don’t get this sale promotion now, I will regret it later.
• If I don’t act now, I may have to spend more later to purchase products I want.
• I would be making a mistake if I don’t get this sale now.

Citation

Mead, J.A., Richerson, R., & Li, W. (2020). Dynamic Right-Slanted Fonts Increase the Effectiveness of Promotional Retail Advertising. Journal of Retailing, 96(2), 282-296.

Keywords