Response Context (Public/private)

What it measures

The scale captures whether a response context feels public or private, a situational factor shown to shape how people communicate and self-present.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• private?
• confidential?
• viewed by others?
• discussed by others?

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Woolley and Risen (2021) borrowed parts of this scale from White, Simpson, and Argo (2014), using it with a large US MTurk sample. Reliability was good (α = .85). Validity wasn't formally discussed, though some evidence of predictive validity was noted.

Citation

Woolley, K., & Risen, J.L. (2021). Hiding from the Truth: When and How Cover Enables Information Avoidance. Journal of Consumer Research, 47(5), 675–697.

Keywords