A personal sense of obligation toward an outcome, measured across four items.
7-point Likert (1=strongly disagree, 7=strongly agree)
Peck, J., Kirk, C.P., Luangrath, A.W., & Shu, S.B. (2021). Caring for the Commons: Using Psychological Ownership to Enhance Stewardship Behavior for Public Goods. Journal of Marketing, 85(2), 33–49.
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