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Blameworthiness

BWDegree to which a party is seen as responsible for and at fault for a transgression
3 items 2018 α .93 Free Johnson, A. R., Folkes, V. S., & Wang, J.

What it measures

Three bipolar items assess the degree to which a party — such as an employee or company — is viewed as responsible for and deserving of blame for an offence. Johnson, Folkes, and Wang (2018) used the scale in Study 4 with 110 students at the University of Southern California, in the context of determining whether blame for an employee's transgression extended to the employer. The source of the scale was not identified.

Citation

Johnson, A. R., Folkes, V. S., & Wang, J. (2018). When one bad apple spoils consumers' judgment of the brand: Exposure to an employee's non-workplace transgression and potential remedies. Journal of the Academy of Marketing Science, 46(4), 725–743.

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